Skin-first makeup
Makeup for people who already love their skincare.
Sheer, flexible formulas with real skincare in them. A finish that catches light like healthy skin. Your freckles stay.
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Bestsellers
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BestsellerSkin Serum Foundation
Regular price $57.00Regular priceUnit price per30 shades · 2% niacinamide
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BestsellerInvisible Dew SPF 50
Regular price $48.00Regular priceUnit price per50 ml · no white cast
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BestsellerWash Shadow Stick
Regular price $36.00Regular priceUnit price per8 shades · crease-proof
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BestsellerGlaze Lip Oil
Regular price $30.00Regular priceUnit price per6 shades · vanilla flavor
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BestsellerCloud Cream Blush
Regular price $36.00Regular priceUnit price per6 shades · whipped cream
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BestsellerVelvet Lip Tint
Regular price $33.00Regular priceUnit price per8 shades · soft-blur stain
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BestsellerSecond Skin Tint SPF 30
Regular price $48.00Regular priceUnit price per12 shades · mineral SPF 30
+5Bestseller
Not sure which shade? Ask.
Our shade and skin guide knows every formula, every one of the 155 shades and what's in stock. Wrong shade anyway? Swaps are free for 30 days, even opened.
Try asking
Shade Swap Promise
Wrong shade? Swap it free. Even opened.
Swap any shade for another shade of the same product within 30 days of delivery. We ship the new one right away and email a prepaid label for the old one.
By the numbers
Foundation shades
Cool, neutral, warm and olive. Tested on 120 people before launch.
Added fragrance
Fragrance is the most common makeup irritant, so we left it out.
Vegan + cruelty-free
No carmine, beeswax or lanolin. Nothing tested on animals.
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Low stockBright Drops Vitamin C
Regular price $57.00Regular priceUnit price per30 ml · 10% vitamin C
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NewBarrier Serum
Regular price $51.00Regular priceUnit price per30 ml · 5% niacinamide
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Bare Balm Lipstick
Regular price $36.00Regular priceUnit price per8 shades · sheer satin
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NewSun Glow Bronzer
Regular price $42.00Regular priceUnit price per4 shades · no orange
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Save $12Lip Wardrobe Set
Regular price $78.00Regular priceUnit price per$90.00Sale price $78.003 moods · liner, tint, oil
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NewSleep Jelly Mask
Regular price $45.00Regular priceUnit price per75 ml · overnight
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Melt Cleansing Balm
Regular price $42.00Regular priceUnit price per100 ml · melts makeup
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Save $30The Brush Set
Regular price $117.00Regular priceUnit price per$147.00Sale price $117.004 tools + pouch
Save $30
